Minute to Win it: The Marketing Strategy Challenge by Flipkart Minutes x IIM Lucknow

Flipkart Minutes, Flipkart’s quick-commerce offering, is redefining everyday shopping by delivering speed, convenience and value at the tap of a button.

In collaboration with Manfest-Varchasva, IIM Lucknow, Minute to Win it invites participants to step into the role of growth marketers and brand strategists, combining creativity with execution-focused thinking.

The challenge is designed to test how effectively teams can capture attention in the digital space and translate it into a scalable marketing strategy.

  • Only registered teams will be allowed to participate.
  • Team Size - 2-3 members
  • Create an Instagram reel that positions Flipkart Minutes as your ultimate go-to for quick, hassle-free shopping. Use creativity, humour, storytelling or trending formats to highlight what makes Flipkart Minutes stand out - speed, convenience, affordability and a wide assortment for everyday needs. The aim is to capture attention and maximize the reach and visibility of your reel on Instagram. Upload the reel on Instagram and tag the official Instagram pages of Flipkart Minutes (@flipkartminutes) and Manfest-Varchasva (@manfestvarchasva_iiml).
  • Video Submission - https://forms.gle/m9n812wKyihAhg8o7
  • The final round will be conducted at IIM Lucknow's campus
  • Shortlisted teams will translate the creative idea showcased in their Round 1 reel into a cohesive marketing and growth strategy for Flipkart Minutes.
  • The presentation should demonstrate how the core concept, messaging and audience insight from the reel can be scaled into a structured campaign that drives awareness, adoption and repeat customers.Teams will present 6-8 slides in an offline presentation, followed by a Q&A with the judging panel.
  • First Place - Prizes worth Rs. 30,000 + National winner certificates + PPIs
  • First Runner Up - Prizes worth Rs. 20,000 + National winner certificates + PPIs
  • Rest of the Participants - Participation Certificates
Terms and Conditions
Event Partner


Register now

Total Prizes Worth
INR 50,000

Team size
2-3

  •   Timelines
  • Round 1: 20 Jan 26, 12:00 AM IST - 30 Jan 26, 02:00 PM IST
  • Round 2: 06 Feb 26, 12:00 AM IST - 08 Feb 26, 11:59 PM IST
  •   Contacts
  • Nikita Jose: (+91) 97890 69386
  • Prateek R: (+91) 94812 94454
  • This email address is being protected from spambots. You need JavaScript enabled to view it.